Taking its cue from Marshal McLuhan’s seminal 1964 study, this course offers students an introduction to the various issues and debates surrounding the study of media texts and their place within society. The course will pay particular attention to the impact of the recent digital revolution on media technologies and explore the ways in which this has affected the media landscape.
Technologies of Communication
The Fiction of Facts
The Media Audience
The Olden Age of Television
- To develop an appreciation and understanding of how media texts work;
- To understand the process behind the manufacture of media texts, and the role played in the relationship between producer and audience;
- To appreciate the impact of media technologies on society and on the individuals who use them;
- To develop students’ skills in the areas of critical thinking and analysis, and the ability to engage with media discourse, both verbally and in written form.
Students will be able to:
- Think critically and analytically about a wide variety of media texts
- Trace the development of contemporary media technologies in relation to the history of media production
- Have an understanding of the key contemporary issues and debates in Media
- Develop an appreciation of the relationship between media and society.
Grades for the course are based on four equally- weighted components: the tutor’s ongoing assessment of how well the student prepares for class and demonstrates their understanding of the topic, one short test paper at half term, one short test paper at the end of term and one class presentation on a topic of the student’s own choosing.
This class is normally delivered over one term, with 90 teaching contact hours or equivalent in the Michaelmas term, and 60 teaching contact hours for Hilary and Trinity terms. For students requesting credit, we recommend the transfer of three college credits for Michaelmas and two college credits for Hilary and Trinity, on successful completion of the class.
|DISTINCTION||Capable of making strong, coherent and original arguments; can demonstrate|
|advanced understanding of all relevant concepts.|
|CREDIT||Capable of making coherent arguments; can display a good understanding of|
|all relevant concepts.|
|MERIT||Attempts a reasoned argument; displays a good understanding of most|
|PASS||Engages with argument and debate; displays some understanding of the|
|Does not engage with the key debates; does not show an understanding of|
|FAIL||the relevant concepts.|
Recommended Supplementary Reading:
Marshall MacLuhan Understanding Media Ginkgo Press, 2002.
Recommended Introductory Viewing:
Side by Side (Christopher Kenneally, 2012)
Her (Spike Jonze, 2013)
Black Mirror: Be Right Back (Charlie Brooker, Owen Harris, 2013)
Videodrome (David Cronenberg, 1982)
If you are unable to obtain books locally, they may be ordered from http://www.bookshop.blackwell.co.uk or www.amazon.co.uk